Marketing Manager

About the Role

The Marketing Manager will lead integrated marketing programs that strengthen the Lotus & Dorje brand, generate qualified demand, support consulting and product launches, and build durable customer relationships. The role combines strategic planning with hands-on execution across content, campaigns, digital channels, events, partnerships, CRM, and performance analytics. The successful candidate will translate complex IT, data, AI, product, and consulting capabilities into clear customer value while maintaining an evidence-led, responsible, and professional brand voice.

What You'll Do

• Develop marketing strategies and operating plans aligned with revenue, service-line, product, customer, and expansion objectives.
• Define priority markets, audiences, buyer profiles, customer journeys, messaging, campaign goals, and channel strategy.
• Lead website, email, newsletter, social, webinar, event, partnership, content, and digital-acquisition programs.
• Create campaign briefs, editorial calendars, landing-page requirements, case studies, presentations, and thought-leadership plans.
• Coordinate consulting-service, digital-product, e-commerce, and market-expansion launches with product, sales, delivery, and executives.
• Manage CRM handoffs, lead capture, segmentation, nurturing, attribution, pipeline reporting, and marketing automation.
• Track acquisition, engagement, conversion, pipeline, customer interest, campaign cost, and marketing return.
• Maintain brand, editorial, accessibility, privacy, approval, and evidence standards across public communications.
• Manage agencies, designers, writers, event providers, media partners, and marketing-technology vendors.
• Use customer and market evidence to recommend campaign, positioning, content, and investment improvements.

What You'll Bring

• Master’s degree, doctorate, or comparable advanced degree in Business Administration, Finance, Information Technology, Computer Science, Management, Marketing, or a closely related discipline appropriate to the role.
• At least seven years of progressive B2B marketing, growth, communications, professional-services, technology, or product-marketing experience.
• Demonstrated responsibility for integrated campaign planning, execution, budget management, analytics, and pipeline contribution.
• Experience with CRM, email, marketing automation, analytics, content management, social channels, and digital conversion.
• Ability to translate complex technology and consulting services into clear, accurate, and differentiated customer value.
• Strong writing, editing, storytelling, project-management, vendor-management, and stakeholder-leadership skills.
• Experience working with product, sales, consulting, finance, operations, and executive teams.

Nice to Have

Experience marketing IT consulting, managed services, data, analytics, AI, cybersecurity, SaaS, subscriptions, or e-commerce; familiarity with account-based marketing, SEO, paid media, events, lifecycle marketing, and responsible use of customer data.